Hi, I’m JJ Economu — Founder and Personal Trainer at Mindset Fitness. It’s my passion to equip others with the knowledge, self-belief and motivation to overcome their health and fitness obstacles and live a healthier life.
Through my own struggles and experiences, I've learned that having the right mindset is crucial for making significant changes in your health and lifestyle. That's why I created Mindset Fitness – to help others unlock their full potential with fun, balanced programmes that consider the bigger picture and set you up for lifelong success.
I can help you with...
Weight loss
Muscle toning
Rehabilitation
Nutrition
Mental health
Confidence
Self-belief
Habits and lifestyle
Your journey starts here
There is no one-size-fits-all solution to health and happiness. I'll address your current lifestyle, mindset and mental blocks to create a tailored solution that will help you reach your goals, whether it be a food plan, exercise plan or 12-Week Foundation Programme.
12-Week Foundation Programme
Embark on a transformative journey with my 12-Week Foundation programme, customised to your goals, abilities and fitness level. Whether you're aiming to lose weight, get fit and healthy for an event, or simply reset your lifestyle, this programme was created just for you.
Real clients, real goals, real results.
I am so proud of my clients who show up for themselves each day to achieve beyond what they thought they could.
Nathan
Lost 50kgs
"I have lost 50kgs of body fat and can now run again; before, walking without losing my breath was a struggle. I hadn't been able to run for a very, very long time. My energy levels have skyrocketed! I can now do 50 full push-ups nonstop. My eating habits have improved so much, and JJ really took the time to show my wife and I what we should and shouldn't be eating and how it would affect our bodies and minds! Plus, he always thought about what meals we could make that would be great for our kids too. My wife and I have completed 3 Mindset Fitness 12-week programs. Each program became more and more challenging, and it's something my wife and I really looked forward to. It has really changed our lives and lifestyles! JJ, thanks a lot for everything, mate. We couldn't have done it without your knowledge and guidance."
Ellen
"I first met JJ about 5-6 years ago while working in the local cafe. He always had a friendly smile on his face and would often stop for a chat with me. I met him around the time I had transitioned my fitness journey from running to weightlifting. I was a beginner, following the instructions of my friends who were already into it. I didn't know much, but I knew enough to start. It wasn't until a little later in my friendship with JJ that I turned to him for help. He had previously told me about his business and the people he helped. He often gave me tips and would ask how my journey was going. Working with JJ was so different from what you'd expect when working with a personal trainer. That's because he wasn't your regular PT; he was a friend who genuinely cared about your progress and overall well-being. He answered numerous questions I had, never judged me, and made me feel like a priority. His methods are well-balanced; it didn't even feel like a diet. He made sure to incorporate my favorite snacks and meals within reason, and his extensive knowledge reached a point where I stopped questioning everything and started trusting him. He's the one person I would turn to at any point if I felt lost or needed some guidance to point me in the right direction."
Wayne
Lost 8kgs
"I went to JJ with the following goals: I wanted to lose weight and maintain a regular gym routine. I also wanted to re-wire my brain into eating healthier going forward, and actually enjoy it. I had spent years doing crash diets, being too tired for the gym, and never really getting any results. I have a family so my diet had to fit with everyone else's meals. JJ helped me achieve all of my goals and more. He was so easy to work with, and I would not hesitate recommending him to anyone."
Merel
Lost 13kgs
"JJ's passionate and knowledgeable approach in helping me to improve the way I looked at exercise and food was amazing and made so much sense to me. It was fun and didn't feel like a burden which was my main concern before contacting him. He would have a way of relating the exercise and the food you were eating to something quirky or something I could personally relate to. I lost 13kgs in 12 weeks by following a personalised food plan daily and doing a structured work out plan 3 times a week through his 12 week programme. He took me to the supermarket and taught me how to look at food labels and what to watch out for and how to make healthier choices. He was there to go through the exercises with me and made sure I was doing them correctly and help me build my strength up so every 4 weeks I could do harder and more intense work outs."
Stelio
Gained 30kgs muscle mass
"Before I started training with JJ the extent of my workouts were a few isolation exercises which resulted in little muscle gain. I knew I just needed guidance but JJ offered much more than that. He started me off doing free weight excersises such as step-ups and lunges for about 40 minutes. I thought they were a silly waste of time and it felt uncomfortable doing these movements. but before long I was doing compound movements and my weight was climbing fast along with my max reps. Long story short with the help of JJ I had put on 30 kilos in the space of a year. JJ always went the extra mile, he not only made me food plans from the very beginning but went to the supermarket with me and even came over and showed me how to prepare the meals. He not only guided my weightlifting and diet JJ was a mentor someone I could always rely on to talk about anything. I was very quiet before I began training with JJ, one of the my best transformation was definately how JJ helped me grow my confidence and self esteem. The transformation was not only physical but mental aswell I am much happier and a lot more out going. He had a very special way of making anything seem simple and easy."
Karina
Lost 12.6kgs
"Words can’t fully express how grateful I am to have met JJ and to have had him as my trainer. My experience at Mindset was truly something special. Not only did I learn so much about health and fitness, but I also learned some of the most valuable lessons about myself: how to overcome my personal challenges and how to take things one step at a time in order to reach my goals. These are lessons I’ll carry with me into all aspects of my life."
Michael
"JJ has completely transformed my relationship with exercise. He has shifted it from one where I actively avoided it, to one where I feel confident about my appearance, my progress, and even look forward to working out. In fact, he has had a broader impact on my entire outlook. His perfect balance of listening, positivity, encouragement, and down-to-earth attitude make JJ a one-in-a-million trainer."
Jenny
"Training with JJ is something I look forward to every week. He has helped me get more perspective and success not just on my fitness goals, but also nutrition, sleep, and overall mental and physical health. This is the first time in 10 years that I've maintained a weight that makes me feel amazing."
Mario
"I was introduced to JJ approximately one year ago and tried the Mindset Fitness programme for my two sons (age 13 and 16). JJ’s programme was extremely innovative because he starts with a focus on attitude towards nutrition and individual motivators before starting the physical training part of the program. He taught the boys how to prepare healthy style meals as well the shopping process beforehand. The programs were tailor-made for each boy. One boy needed to lose weight while the other needed to gain weight and the results have been amazing! The most impressive part of the Mindset Fitness program was the positive change in attitude from my boys. JJ’s ability to communicate and reach the boys was invaluable. He has a calming influence but is firm when required. As well as their trainer, he is their mentor and friend which also influences them in wanting to try harder. The program has changed the way my boys think about food as they now want to know how much sugar and calories they are consuming with various products. This program is also results driven and I can see a sense of pride in the boys as they achieve and surpass their steps/goals. I cannot recommend JJ and his Mindset Fitness program highly enough as I have seen a huge positive improvement in the boys…both mental and physical."
Isme
Lost 62kgs
"Rather than giving all of his clients a one-size fits all type experience, JJ takes the time to tailor each experience to that particular client's individual needs. This has enabled him to guide his clients in achieving some phenomenal results, including my own personal weight loss of over 60kg. I thoroughly enjoy training with JJ as he is very inspirational and makes exercise fun. Although results driven, he does not solely focus on the end goal but rather guides you through each individual step of the journey which in turn makes the whole process that much easier. I believe this is why Mindset Fitness has such a high client success rate. You ask anyone who has trained with JJ, he is a good soul and his company reflects that."
Ben
Lost 28kgs
"After years of struggling with drug addiction, I found myself turning to heavy drinking and was gaining weight rapidly. Unhappy with the path I was on, I knew I needed help to make a change. JJ and Mindset Fitness always popped into my mind as a solution as I knew I didn’t have the strength to do it alone. We met for a chat and from that day my life was changed forever! JJ taught me that small steps lead to the big picture and how to really change my mindset and life. The first thing he taught me was to believe in myself and how to set achievable goals. After working with JJ I gave up drinking, my weight dropped and I don’t get anxious anymore. I’m now a better friend, dad, son, and most importantly I love myself for who I am. I don’t hate my past but instead use it as a tool to fight harder and help others."
Anonymous
Lost 30kgs
"Training with Mindest Fitness, I have not only lost the most weight I ever have (and kept it off) but I have also learned so much from JJ about how to live both a healthy and happy lifestyle. Initially, happiness and healthiness were not necessarily 2 things that I thought would go together. I have had 2 trainers prior to meeting JJ and both prescribed the same plan of a super restrictive diet and a tough daily exercise regime. What sets Mindset Fitness apart is that JJ understands that these strict plans may work for some people, but is not the only path to everyone’s weightless or fitness goals. I think this is what sets Mindset apart, JJ has a genuine desire to educate his clients so that they know how to make the best choices for their lifestyle and their health goals on their own, this means that the Mindset way works for everyone as JJ essentially gives you the tools and the control over reaching your own goals. I was shocked that at my initial meeting with JJ I was told that my food plan could include ice cream and chips!"
Chaitanya
Lost 27kgs
"I have worked with JJ for a span of 18 months, where I have gone from 110kg to 83kg. The great thing about this though, isn't that I managed to shed the weight, it's that I've managed to keep it off, which I credit solely to JJ's holistic approach to wellbeing. JJ spends a lot of emphasis on building healthy habits, and uses powerful anecdotes to explain 'why' we're doing what we're doing. I feel he's also one of the few trainers who feels a genuine passion for his training and the impact it has. With JJ's training, I've rekindled my love for the outdoors, doing several hikes in NZ and recently completing the hike to the summit of Mount Kilimanjaro, and will be planning to do the Kakoda Trail shortly. JJ's emphasis on what's important to you and his explicit linking of it to your training makes every session very productive and you see the results near on instantly."
Brady
Lost 20kgs
"In early 2015 I was in a mediocre state. I was lacking energy throughout the week, unhappy with my overall productivity and unmotivated to prepare for the sports season. Overall I was becoming anxious with myself, which further spiralled my negative state. The KFC Colonel and I had become very acquainted, as I regularly ate takeaways while contemplating when I should begin my life transition. Overall I was lacking direction, a positive mindset and the inspiration to achieve. I elected to get in touch with the director of Mindset fitness, JJ Economu to help support my lifestyle transition for several reasons. JJ helped support me lose 20kgs within 4 months a few years ago, so I knew how successful the Mindset program is. Being a teacher I also valued his caring, motivational and engaging coaching method. In addition, his ability to truly change people’s mind set from deficit thinking and negative state of mind to one of positivity and happiness is remarkable. I began the four week foundational program with the overall goal of increasing daily energy levels, fitness improvement and a transition in Mindset. From week one I had immediate cardio and strength gains, I was extremely shocked. I fell in love with my awesome meal plan which was tailored for my nutritional and social needs. Suddenly the Colonel became a thing of the past. My energy levels throughout the day had noticeably improved from early on. As a direct result, I became a more productive, happier and more enthusiastic person. After my four week final foundational test, I exceeded expectations of my fitness tests, lost 6kgs and 11cm around my waist. However, my greatest achievement was my transition in Mindset and overall holistic gains. I’m able to monitor my nutritional requirements and developed an enthusiasm for a well-rounded, healthy lifestyle. The advice and education provided during workouts have allowed me to construct my fitness routines suited for my frantic lifestyle. I am happier, more confident, looking sharper, faster, stronger, and cognitively functioning at a higher ability. I don’t believe I could achieve these things without the supportive environment of the Mindset team."
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Bridget
Lost 20kgs
"Not to be dramatic, but my experience with JJ has been life-changing: a total body and mindset change. JJ's positive reinforcement and constantly evolving fitness routine have quickly become an essential part of my week. 20kgs down and counting, I'm stronger and so much happier!"
Alexandros
Lost 10kgs
"I am feeling so much more confident with training, food and myself since working with JJ. JJ showed me I don’t need to over-train or be on a super strict diet to reach my goals! I have got so much stronger and leaner since we have worked together."
Lynn
"Towards the end of 2014 I suffered a knee injury which over the following 10 months was treated by the fitting of a leg brace, physiotherapy and then visits to an orthopedic surgeon, who following x-rays and scans advised me to "come back when the pain was too severe to endure and a knee replacement would be done". Not convinced this was the path I wanted to go down, my hairdresser suggested I contact JJ at Mindset Fitness. After an initial chat, and JJ explaining to me how he came to be in the fitness industry, I was convinced JJ was the person to "fix" my knee. Eight months down the track following twice weekly sessions with JJ I am almost pain free, have increased mobility, stronger muscles around both knees, can walk 15 kms no trouble and as a bonus have lost about 8kg. All of this would not have been possible without JJ. JJ has a great personality, a very personable young man who is interested in his clients, has extensive knowledge, is happy to explain the different exercises and how those exercises are helping to improve your specific problem and is always happy to answer any questions. He is very focused on how he can help his clients achieve the goals they have set themselves and motivates you to achieve those goals. Happy to give out praise when you have achieved a specific goal and also gives inspirational words to help you reach your next goal if you are "struggling" to get there. I would have no hesitation in recommending JJ and Mindset Fitness to anyone wishing to achieve personal fitness goals."
Jane
"JJs personalised training is the key to his success with his clients. I employed him to work with 2 of my sons and his overwhelming positive attitude along side a motivated drive has been the key to seeing them transform. Not only in physical fitness but all round self confidence and belief in themselves. Mindset Fitness is as it says a "mindset"; if you are happy in what you are doing you will work harder and want to achieve your personal goals of fitness. JJ has a unique genuine positive energy that rubs off to his clients and makes them want to achieve for themselves."
Why choose Mindset Fitness?
There is no time like the present to start your journey to good health and happiness. Here’s why Mindset Fitness could be right for you:
Mobile
No gym? No gear? No worries! I bring the workout and equipment to your preferred location, be it your house, office or a park.
Supportive
With me as your coach, you'll get professional guidance and support throughout your health and fitness journey.
Motivating
I help clients set challenging yet realistic goals that will serve as motivating milestones to work towards.
Fun
My workouts are enjoyable and fun, challenging you in the right ways without being too hard. You'll have some laughs and feel accomplished after each session!
Individualised
I customise meal and exercise plans to your preferences and requirements while supporting your goals. My plans are easy to follow yet interesting and varied.
Uplifiting
Achieving fitness goals has an uplifting effect, boosting your confidence and mood. You'll not only look amazing, but feel the best you've ever felt too.